Begin with WHY
Rachel is relentless about uncovering your brand’s WHY. As a beauty brand developer, her process is intuitive, immersive and AI-informed. It requires deep listening, boundless curiosity, and knowing which questions to ask. When combined, it reveals your brand’s greatest potential for differentiation and market penetration.
The stroke of genius doesn’t come from looking at your competitors and trying to do what they do, only better. It comes by going deeper into your WHY to identify new and innovative ways to deliver your unique message. Rachel uncovers your white space so you can mark a new territory.