Brand Development & Go To Market Strategy

Building Breakthrough Brands

Rachel Roberts Mattox provides brand development, go to market strategy, and advisory services for beauty, health and wellness brands.

Her time-tested process begins with your WHY. She crystalizes who you are, what you stand for, who you’re speaking to and what you’re saying. Powered by industry knowledge, intuitive insight, and machine learning, Rachel identifies your greatest opportunity for differentiation and market penetration, positions your brand for disruption, and brings it to life.

With a commitment to safety and social responsibility, Rachel builds breakthrough brands that aim to make the world more beautiful.

From new brand development through go to market and beyond, Rachel builds brands and crafts winning strategies that insulate your brand from the competition.


Powered by knowledge, intuition and AI, Rachel specializes in brand development and go to market strategy, and also offers advisory services.


Her clients are some of the most recognizable brands at Beauty Heroes, Bergdorf Goodman, Bluemercury, Credo, goop, Moda Operandi, SHEN, The Detox Market, and more.


Discover Rachel’s core Creative Commitments that guide her work. They are more than a process, they are a promise.